Rachael Bozsik-Johanson: The Luxury Shift: Align Your Desires and Elevate Your Brand to the Top 3% of Your Niche
Episode #196
Today With Rachael Bozsik-Johanson:
Today on The Inner Edit I am with Rachael Bozsik Johanson—luxury strategist for female entrepreneurs. Rachael is a true esteemed advisor whose clients include Sandra Funk, Kathy Kuo to LuAnn Nigara. Her goal is to help women level up their businesses to the top 3% of their industry or niche.
Today, Rachael and I are talking about what luxury means, how to know if you are even interested in moving in the luxury direction, how to position yourself to shift toward high-ticket offers, and how to get out of your own way (and be kind to yourself in the process).
Pick It Apart
[2:00] Rachael unpacks what luxury really means and how to know if it aligns with your goals.
[9:35] Christie and Rachael discuss the importance of stepping back and realizing when goals and dreams change.
[17:01] Rachael explains why making your clients feel safe is important in your messaging and networking.
[24:51] Christie asks Rachael how to keep moving toward your goals when you’re feeling bogged down and overwhelmed.
[32:03] Rachael shares how to know when you’re in the wrong direction with your business.
Christie Rocha’s and Rachael Bozsik-Johanson’s Ah-Ha Moments
“I remember feeling like I had all of the accomplishments and was hitting the right goals. But I didn’t feel good at all, I actually felt burnt out. And I think when I sat down and realized that I was hitting the goals and still didn’t feel good, I knew something had to be missing here.” -Rachael
“We underestimate ourselves a lot. Sometimes it takes someone else to look at what we’re doing and say, ‘This is a big idea. This is helpful. This was really impactful.’” -Christie
More About Rachael Bozsik-Johanson
From the stages of Harvard Business School, to pages of Architectural Digest, Rachael Bozsik Johanson is regarded as the in-demand Luxury Strategist for interior designers seeking to become a top 3% firm.
With a storied career monetizing personal brands, her signature methodology “The Four P’s” leverages positioning, press, paid speaking and pipeline filling partnerships. Think – being positioned as the “go to” call for luxury new builds, press in Elle Decor, paid speaking at High Point Market and a partnership with a custom builder to fill the pipeline for you.
Rachael is incredibly selective in the clients she serves, as the majority double their sales a year after her esteemed advising. It’s safe to say she was born to do this work and it is miles from traditional consulting. Her clients have ranged from Sandra Funk, Kathy Kuo to LuAnn Nigara not to mention tons of incredibly talented up and comers with a deep desire to build a profitable firm.
As a lifelong student of design & fashion, Rachael is a trained interior designer from High Point University, licensed realtor and recognized tastemaker. Most recently, her wedding was covered by The New York Times.
On weekends, she loves sipping her matcha & collaborating with her husband to grow their “on-brand” portfolio. Naturally, it encompasses investing in real estate, startups and collecting interesting art. Currently, the duo is planning a trip to Ancient Egypt and exploring a large-scale remodel of a 1920’s historic estate.
Connect with Rachael Bozsik-Johanson
Connect with Christie!
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I’m Christie Rocha, your mental-health obsessed podcast host.
